Views:19 Author:Fred Publish Time: 2016-07-13 Origin:CHANGZHOU YAMAR KOOPE INTL CO., LTD
Vietnam is a country in Southeast Asia economically dynamic, evolving infrastructure in recent years, while its narrow land area it has a vast coastline and rich marine industry and therefore serve the economy car market, logistics, engineering vehicles special vehicles and increasing demand. In this context, the Automotive Division and XCMG import and export companies to work together through the last three months of market research, technical exchanges, business negotiations, to create a practical compliance with local Vietnamese market demand and customer habits of high-quality, heavy-duty truck series products, and gains in one fell swoop more than 300 orders, covering tractor, dump trucks and other categories, to achieve a major breakthrough in the Vietnamese market.
Currently, Vietnam various heavy truck market holdings of more than 30,000 units, were almost all rely on imports, heavy truck business is contested, XCMG brand new work for the industry, but also to proceed step by step, blockbuster. To this end, XCMG Import and Export Corporation and Automotive Division leaders went to Vietnam, visiting dealers and customers, listen to their opinions and suggestions, found in Vietnam imported brands, Chinese brand although occupy half, but the homogeneity, price confusion, the channel complex, larger customer feedback. Immediately made decisive competitive differentiation strategies, namely: Hanvan series of heavy trucks as a breakthrough, and strive to create a different from other Chinese brands of high-quality products, unified distribution channels, regulate market prices, and strive to make XCMG brand heavy truck overturn Vietnamese customers Chinese brand impression. At the same time, large-scale joint reseller hosting product launches, Vietnam invited the country more than 400 large customers, the climax scene, signing more than 300 units, set off a heavy XCMG Card "tornado" in the Vietnamese market.